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FAQ
Because I replace a £120k Head of Growth.
Most brands are wasting £10k–£15k/month on inefficient ad spend, poor retention flows, and stock-outs. My fee doesn’t cost you money; it comes out of the waste I remove from your P&L. I am, effectively, a self-funding Growth Director.
To avoid the "Agency Trap."
Agencies scale by adding clients and diluting attention. I scale by increasing impact for a select few. With only 3 clients, I can be in your Slack, lead your War Room, and manage your vendors daily. I treat your business like it’s my own because I have the bandwidth to do so.
No. I believe in earning my seat every month.
Phase 1 (The Sprint) is a one-time fixed fee of £7,000.
Phase 2 (The Retainer) is a rolling monthly agreement with a 30-day notice period. If I stop driving value, you stop paying.
I am an Architect, not a Bricklayer.
I provide the strategy, the detailed briefs, and the technical oversight. Your internal team (or agency) pushes the buttons. If your team lacks the bandwidth or skill to execute, I offer Inflectere Studio (my internal execution arm) to build emails, landing pages, and creatives for a fixed project fee.
We audit, we plan, and we fix.
In the first 72 hours, I tear down your Ad Accounts, Klaviyo flows, CRO & SEO efforts, and P&L. I build a 6-Month Roadmap tailored to your inventory cycles. Most importantly, we execute ONE high-leverage fix immediately (e.g., rebuilding your Welcome Flow) to validate the ROI before you ever sign a retainer.
Generally, no.
My system is designed for Optimization and Scale, not Product-Market Fit.
You need a certain volume of traffic and data for my "Growth Engine" to work effectively. If you are pre-revenue or under £1M, I am likely overkill for your current needs.
An Agency executes tactics; a Fractional Director owns the outcome.
Most beauty brands hire agencies to manage specific channels (e.g., Meta Ads, Email). However, agencies rarely look at your P&L or Inventory. As your Fractional Growth Director, I sit above the agencies. I integrate Acquisition, Retention, and Commercial Strategy into one P&L-focused roadmap. I don't just report on ROAS; I engineer Contribution Margin.
These are the differences between an agency and a beauty marketing consultancy.
Scaling a beauty brand from £1M to £5M requires moving beyond "viral luck" to engineered systems.
The Inflectere "Growth Engine" focuses on four specific levers:
Acquisition Efficiency: Diversifying beyond Meta into TikTok and Seeding.
Retention Architecture: Increasing LTV via specific replenishment flows.
Creative Supply Chain: Building a system for consistent high-performing visual assets.
Inventory Velocity: Aligning marketing spend with stock expiration and cash flow.
Rising CAC is usually a symptom of weak creative or a generic offer structure, not just "ad fatigue."
We fix this by:
Offer Engineering: Creating high-AOV bundles that absorb the higher ad costs.
Creative Testing: Using our "Hook Science" to iterate video angles (e.g., Texture vs. Unboxing).
CRO (Conversion Rate Optimisation): Ensuring the landing page matches the ad creative to lower bounce rates. We don't just try to lower CPMs; we increase the value of the customer to make the CAC affordable.
Yes. We play different sports.
Your Marketing Manager is likely focused on execution such as social posting, influencer comms, and community management. They are "in the weeds."
I am focused on architecture.
This includes Contribution Margin, Inventory Planning, and Unit Economics. I don't replace your team. I give them the strategic guardrails they need to succeed. I act as the "Senior Partner" they currently lack.
No. We use what you have.
I don't force you onto expensive enterprise software.
My "Growth Engine" runs on the standard beauty stack:
Shopify (Store)
Klaviyo (Email/SMS)
Meta & TikTok (Ad Managers)
Google Sheets (Financial Pulse) If you are missing a critical tool (e.g. a post-purchase survey), I will help you install a low-cost solution, but I generally avoid adding software bloat.