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Beauty Brand Consultancy
Inflectere is a UK-based beauty brand consultancy working with founder-led beauty and wellness brands between £1M and £10M revenue. We help beauty brands scale profitably by aligning growth strategy, retention systems, and inventory planning.
This page explains what a beauty consultancy does, when it is needed, and how Inflectere supports beauty founders through complex growth stages.
What a beauty consultancy does
A beauty consultancy focuses on the commercial growth of beauty brands, not just marketing execution.
Unlike agencies that operate individual channels, a beauty brand consultancy looks at how acquisition, retention, pricing, margin, and inventory interact. The role is to diagnose constraints, design strategy, and guide decision-making so growth remains sustainable and profitable.
At Inflectere, beauty consultancy work is measured by contribution margin and cash flow, not activity volume.
Common growth challenges in beauty brands
As beauty brands scale, early momentum often creates hidden problems.
The most common issues we see as a beauty consultancy include rising acquisition costs, weak customer retention, inventory mismatches, and teams executing without a commercial roadmap. These problems typically emerge between £1M and £10M revenue, when intuition no longer scales.
A beauty consultancy exists to replace reactive decisions with structured systems.
How Inflectere works with beauty founders
Inflectere operates as a hands-on beauty consultancy, working directly with founders and senior teams.
We diagnose where profit is leaking, design an integrated growth strategy, and provide ongoing commercial leadership across acquisition, retention, and inventory. Execution is managed through existing teams or trusted partners, with Inflectere maintaining strategic oversight.
The objective is clarity, control, and predictable growth.
Brands supported by Inflectere
The team behind Inflectere has supported beauty and wellness brands across skincare, haircare, and colour cosmetics, including founder-led brands scaling internationally and brands preparing for acquisition.
Our experience as a beauty consultancy spans early scale through to operational maturity.
When a beauty consultancy makes sense
A beauty brand consultancy is most valuable when growth becomes complex rather than linear.
If your beauty brand is past product-market fit, facing rising costs, or struggling to align growth with profitability, a consultancy-led approach can provide the senior strategy needed without building a full executive team.